Catalogue de formations du réseau CSSC
De la compréhension à l’action
The CSSC Network offers conferences and training programs that enable businesses to better understand these issues and integrate them into their practices and strategies. These programs draw on the complementary expertise of the Network’s members and can be tailored to the industry, the company’s needs, the participants, the desired format, and the working languages.
Training for all companies :
Conferences
45-60 min + Q&A
1. Cultural Diversity and Corporate Responsibility: A New Strategic Challenge (ENG, FR, PT, ES)
Lilian Richieri Hanania
- The role of culture in sustainable development;
- What does cultural diversity mean in practical terms for a company?
- Where does it manifest in a company: teams, talent, audiences, regions, partners, value chain?
- What do international instruments require of states, and what can we reasonably expect from companies?
- Why do ESG frameworks fail to fully capture certain cultural dimensions?
2. Digital Technology in the Context of International Law. What Are the Challenges and Responsibilities for Companies? (ENG, FR)
Anne-Thida Norodom
This conference aims to analyze recent developments in international digital governance and understand their practical implications for companies, drawing in particular on the United Nations Global Digital Compact and the UN Guiding Principles on Business and Human Rights.
- International Digital Governance: why is the United Nations addressing digital issues? What is the Global Digital Compact? What is its legal standing, and how does it relate to existing international law? What role do states now recognize for businesses in this multi-stakeholder governance framework?
- Corporate responsibility in the digital environment: the Global Digital Compact expressly calls on the private sector to apply the United Nations Guiding Principles on Business and Human Rights. In particular, it calls on technology companies and developers to conduct due diligence and human rights impact assessments throughout the entire lifecycle of technologies.
-
- What does this mean in practical terms for a company that develops, purchases, or uses digital technology?
- How can a human rights risk be identified?
- What mechanisms for prevention, assessment, and redress should be put in place?
-
- Data, AI, and New Technologies: the Global Digital Compact addresses, among other things, the international governance of AI, data governance, privacy protection, information integrity, and digital security. How can these international principles anticipate or influence the future regulatory frameworks that companies will face?
3. A 360° Perspective on Brand: Institution, Community, and Business (ENG, FR, PT)
Jean François Saghaard
A comprehensive and up-to-date perspective on brand management to explore brand in all its dimensions, with culture as a key theme and driver of development. Through a 360° analysis, we will examine how a brand is simultaneously built as a meaningful institution, a place of belonging for a community, and a driver of business results, from the perspective of customers, employees, and broader stakeholders. We start with the concept, move on to structured analysis, then to strategic decision-making and the challenges of execution, and finally apply these insights to contemporary issues.
- The brand beyond products (framework);
- The three parallel dimensions: institution / business / community (analytical core);
- The brand as a cultural vehicle: from community to employer brand;
- Positioning: the real activation choices and trade-offs;
- Short- and long-term challenges (cross-cutting tension);
- The brand in the face of the new geopolitical landscape (current cases and challenges).
4. Managing Multicultural Teams (FR)
Tidiane Dioh
Managing multicultural teams requires managers to understand a number of fundamentals and to master cultural norms. This presentation will address:
- The transition from an exported French model to a hybrid model;
- Managing diverse working languages;
- Issues related to time zone differences;
- Attitudes toward time and hierarchy;
- Religious issues;
- The risk of “managerial neocolonialism”;
- Cultural conflicts;
- Multicultural performance.
5. Geopolitics, Identities, and Business: What Role for Diversity and Inclusion? (ENG, FR, PT, ES)
Lilian Richieri Hanania
In an international context marked by geopolitical tensions, migration, polarization, and debates surrounding diversity and inclusion policies, this conference invites reflection on the links between identities, social stability, and business activity, as well as the role that businesses can play in the societies where they operate.
- Why should businesses take an interest in geopolitical developments beyond their immediate economic impacts?
- What role do identities and a sense of belonging play in social and geopolitical tensions? How does recognizing identities and differences contribute to trust and social cohesion?
- What role can businesses play in creating an environment that fosters trust, respect, a sense of belonging, and openness toward others? How can diversity and inclusion policies contribute to this goal?
- What benefits can a company derive from these initiatives in terms of team cohesion, collaboration, understanding of its audiences, creativity, performance, and relationship with local communities?
Workshops
2–3 hours; duration and format to be adjusted according to the company’s needs
1. Cultural Diversity: Where Does It Fit into Our Business? (ENG, FR, PT, ES)
Lilian Richieri Hanania
In each of four proposed areas (people, business, territories, and relationships with the cultural and creative industries), group work, presentation of findings and discussions are used to identify:
- Where do culture and cultural diversity come into play in the company’s decisions and activities, even when we don’t explicitly label them as such? (Teams, management, communication, customers and audiences, markets, regions, languages, accessibility, partners, suppliers, cultural investments and partnerships, etc.)
- What are the company’s strengths in this area?
- Where are the opportunities?
- Where are there potential tensions?
- Which existing practices could be further promoted?
2. Managing Multicultural Teams (FR)
Tidiane Dioh
Based on discussions among participants about real-life situations, this workshop covers a number of fundamentals and provides answers to the following questions:
- How can we understand cultures to manage them more effectively?
- How can we overcome cultural misunderstandings within teams?
- How can we approach the concepts of authority, leadership, and decision-making across different cultures?
- How can we manage conflicts in multicultural teams?
- How can we manage a multicultural team from Paris: headquarters local subsidiaries?
- How can we build consistency and cohesion across cultures?
- How can we turn the cultural diversity of our teams into a competitive advantage?
- What is intercultural management?
Training for the cultural and creative industries :
Conferences
45-60 min + Q&A
1. From UNESCO to Streaming Platforms: Cultural Diversity in the Digital Age. How the 2005 Convention Can Guide Media and Entertainment Companies (ENG, FR, PT, ES)
Lilian Richieri Hanania
- Background on the 2005 UNESCO Convention: Why has the diversity of cultural expressions become an international issue?
- What role does the 2005 Convention assign to States, and what role does it assign to private actors?
- How does the 2005 Convention apply in the digital environment?
- What does promoting the diversity of cultural expressions mean for a group that produces, finances, selects, distributes, and recommends content?
- Does a company whose business consists of producing, financing, and distributing cultural expressions have a special responsibility with regard to cultural diversity?
- How can cultural diversity, creativity, innovation, access, and economic performance be reconciled?
2. The European Union’s Political, Strategic, and Legislative Frameworks: What Signals and Priorities for the Cultural and Creative Industries? (ENG, FR)
Elise Cuny
- The evolution of the European legislative and regulatory framework regarding digital challenges in the cultural and creative industries (CCI).
- The European strategic framework for cooperation, exchanges, and cultural relations and its political context, particularly through the revision of the European Union’s strategy for international cultural relations.
- Current and future budgetary challenges in the context of adapting the Multiannual Financial Framework (MFF) for the period 2028–2034.
- The positioning of the various Member States within European cultural cooperation projects.
- The role of culture in the European Union’s bilateral and regional partnerships, as well as the scope for promoting greater recognition of the economic potential and the importance of a shared approach (governance, regional and international legislative frameworks) regarding the cultural and creative industries in trade.
*Possibility of tailoring the conference to specific regulatory issues, including case studies based on recent research within the EU’s cooperation framework and with its international partners.
3. Measuring the Audiovisual Sector in the Age of Streaming Platforms: New Tools from the 2025 UNESCO Framework for Cultural Statistics (FCS) (ENG, ES, PT)
Diana Marcela Rey Vásquez
This training session offers a strategic analysis of the new frontiers in audiovisual measurement. It provides an understanding of the standards that currently shape measurement in the sector, identifies how concepts of value, stakeholders, and the market are evolving, and explores approaches developed in other ecosystems to better understand shifts in audiences and usage patterns. The goal is to provide a framework for asking the right questions to data, identifying blind spots, and strengthening the company’s capacity for foresight and strategic intelligence.
- How is the value of the audiovisual industry measured today?
- What conceptual and methodological frameworks do statistical agencies, central banks, government ministries, and collective management organizations use to define the sector, its value chain, and its transformations?
- What do we need to observe going forward to understand where value is created?
- How are platforms, new uses, relationships with other sectors, and changing audiences shifting the traditional boundaries of the audiovisual sector and how it is measured?
4. Interculturality of Audiovisual Content (FR)
Tidiane Dioh
- How can we understand audiences to better produce, program, and distribute content?
- How can we shift from a producer-centered culture to a viewer-centered culture?
- Is there such a thing as a universal viewer?
- How can we understand audiences and their imagination?
- How can we write for multiple audiences at the same time?
- How do we distinguish between translating content into a language and translating a culture?
- How can we produce locally and be understood globally?
- How can content lead to intercultural misunderstandings?
- How can you adapt an international format to a local culture?
Workshops
2-3 hours; duration and format to be adjusted according to the company’s needs
1. Cultural Diversity in the Age of Algorithms: What Are the Challenges for Platforms? (ENG, FR, PT, ES)
Lilian Richieri Hanania
Group work based on participants’ real-life experiences, followed by a debriefing and discussion, to address the following points:
- Diversity of offerings ≠ diversity actually discovered / Discoverability;
- Algorithmic recommendations / Personalization and exposure to diversity;
- Languages, local content, works by minority creators;
- Personal data and bias;
- Transparency;
- The platform’s editorial role;
- Principles of the 2005 Convention in the Digital Environment.
2. Artificial Intelligence, Creativity, and Cultural Diversity (ENG, FR, PT, ES)
Lilian Richieri Hanania
Group work (identifying concrete business experiences and the factors that led to their success or failure), followed by a presentation and discussion, to address the following points:
- Generative AI and the creative process;
- Underrepresented languages and cultures;
- Cultural homogenization;
- Intellectual property, authors, and creators;
- Creative opportunities offered by AI;
- Responsibilities of cultural enterprises.
Custom training programs
The training programs presented in this catalog are proposals that can be adapted to the specific challenges of each company. Experts from the CSSC Network can also design customized conferences, workshops, and training programs, either individually or by combining the expertise of multiple Network members.
Formats, content, case studies, duration, participants, and working languages: to be determined based on the company’s needs.