Through the example of its philanthropic program Les Moments Culturels, Vivendi demonstrates how a company can take concrete action to promote more inclusive access to culture.
This testimony highlights culture as a driver of empowerment, social cohesion, and self-confidence, while showing how companies can build bridges between cultural institutions, artists, associations, and the public.
Key Takeaways
- Culture can be a powerful driver of social inclusion and self-confidence
- Access to culture requires concrete actions and experiences adapted to different audiences
- Companies can play an active role in democratizing access to culture
- Cultural diversity is strengthened through partnerships between businesses, cultural actors, and civil society organizations
Why Culture Is a Major CSR Issue
Access to culture remains deeply unequal, even though culture plays a central role in human development, social cohesion, and openness to others. By supporting inclusive cultural initiatives, companies can help reduce social and territorial inequalities while strengthening their societal impact. Culture therefore becomes a concrete lever for inclusion, dialogue, and sustainable development.
How can companies benefit from incorporating culture into their CSR strategies?
- A tangible contribution to social inclusion
- Stronger connections with local communities and territories
- Greater recognition of their societal commitment among stakeholders
- The creation of partnerships with long-term impact
- A concrete foundation for structuring their approach, as proposed by the IDC Label