As the first company to receive the IDC Label – Inclusion and Diversity through Culture, Machado Meyer shares its experience with the CSSC assessment process and the role of culture and cultural diversity in the social projects supported by the firm.
In this testimonial, Helena Rabethge highlights the close connection between culture and education: beyond formal education, culture contributes to individual development, identity, and a sense of belonging within a community.
Key Takeaways
- Education extends beyond formal learning and the classroom
- Culture plays an integral role in the development of individuals and society
- Cultural diversity encompasses origins, identities, and family, territorial, and community cultures
- Companies can incorporate these dimensions into the selection and support of social projects
- A structured assessment process can help identify and showcase the role of culture and cultural diversity in corporate practices
Why Culture Is a Major CSR Issue
Education is an important area of corporate social engagement, but it extends beyond formal learning. Culture contributes to individual development, identity, relationship with communities, and participation in society.
Taking cultural diversity into account in the projects that companies support can therefore broaden their understanding of social impact by considering the different origins, identities, and family, territorial, and community contexts of beneficiaries.
How can companies benefit from incorporating culture into their CSR strategies?
- A more comprehensive approach to social impact
- Greater consideration of the diversity of identities, communities, and territories
- Social projects that are more closely connected to the realities of their beneficiaries
- Greater ability to identify and showcase corporate initiatives supporting culture and cultural diversity
- Concrete foundations for structuring and assessing their approach, as proposed by the IDC Label