Challenges & Best Practices

Understand, get inspired, take action

Girl in a jacketDeepen your knowledge to enrich your practices

Cultural diversity is a vast and sometimes complex subject. This page brings together useful content to help you better understand the issues at stake, discover inspiring initiatives, and actively contribute to a more inclusive society.
The benefits of such an approach for companies are numerous:
Improved team well-being, increased creativity, strengthened intercultural dialogue, enhanced brand value, but also a better understanding of customer needs, board stability, and a contribution to sustainable development as a whole.
Check out our publications:
To learn more about the origins of the CSSC project, funded by Stratex (Université Paris Cité) and BPI France, and the actions taken so far, please see:

Useful definitions

Our glossary focuses on key concepts relating to diversity, culture, and sustainable development. It is based on international references (UNESCO, ISO, etc.) and enables all stakeholders to adopt a common language.

Artist

“Any person who creates or gives creative expression to, or re-creates works of art, who considers his artistic creation to be an essential part of his life, who contributes in this way to the development of art and culture and who is or asks to be recognized as an artist, whether or not he is bound by any relations of employment or association.” (UNESCO Recommendation of 1980 on the Status of the Artist – Article I.1)

Culture

“The set of distinctive spiritual, material, intellectual, and emotional features that characterize a society or social group. It includes not only the arts and letters, but also modes of life, the fundamental rights of the human being, value systems, traditions and beliefs” (World Conference on Cultural Policies held in Mexico City in 1982)

Culture and sustainable development

“While the safeguarding and promotion of culture represents an end in itself, it also contributes transversally to many of the SDGs — including those on sustainable cities, decent work and economic growth, reduced inequalities, the environment, promoting gender equality, innovation and peaceful and inclusive societies. The role of culture can be addressed both as a driver that contributes directly to bringing about economic and social benefits, and also as an enabler that contributes to the effectiveness of development interventions.” (UNESCO Culture Indicators 2030, p. 12)

Diversity

“Characteristics of differences and similarities between people.” Diversity has an impact on “the identities and perspectives that people bring when interacting at work” and “can support the development of workplace environments and practices that foster learning from others to gain diverse perspectives on inclusiveness.” “Diversity dimensions include the demographic and other personal characteristics of the workforce, for example age, disability, sex, sexual orientation, gender, gender identity, race, colour, nationality, ethnic or national origin, religion or belief, as well as characteristics related to socio-economic context.” (ISO 30415:2021 and ISO 30400:2022)

Cultural diversity

“Cultural diversity is made manifest not only through the varied ways in which the cultural heritage of humanity is expressed, augmented and transmitted through the variety of cultural expressions, but also through diverse modes of artistic creation, production, dissemination, distribution and enjoyment, whatever the means and technologies used.” (UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, 2005 – Article 4.1)

Cultural industries

“Industries producing and distributing cultural goods or services,” defined as “goods and services that […] embody or convey cultural expressions, irrespective of the commercial value they may have.” (2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, articles 4.4 et 4.5). “Cultural industries generally include printing, publishing, multimedia, audiovisual, phonographic and film production, as well as crafts and design.”. (UNESCO and Global Alliance for Cultural Diversity, Understanding Creative Industries, our translation).

Creative industries

“a broader range of activities which include the cultural industries plus all cultural or artistic production, whether live or produced as an individual unit.” The goods and services provided by creative industries contain “a substantial element of artistic or creative endeavor and include activities such as architecture and advertising” (UNESCO and Global Alliance for Cultural Diversity, Understanding Creative Industries, our translation).

Best practices and levers for action

Here are some levers that companies can implement right now to integrate cultural diversity into their practices:

The section dedicated to concrete examples of committed companies will soon be expanded with the first certified initiatives. In the meantime, it is already possible to take action!

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Develop policies that promote intercultural understanding and communication
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Implement culturally diverse recruitment practices and value differences within teams
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Invest in cultural and creative industries, or provide spaces for artists
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Offer training, share expertise, or support NGOs that promote cultural diversity and artistic expression
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Establish regular dialogue with local cultural communities
These concrete and accessible actions help make cultural diversity a real lever for cohesion, innovation, and sustainability.

Go further: start or support a cultural project

Find calls for projects and selected cultural projects, and actively contribute to cultural diversity

Access collaborative projects